Interview with Mr.Amir Ghanbarinia/Managing Director of Ghanbarinia Carpet during the Domotex Middle East Exhibition in Dubai
Could you kindly provide us with an overview of the Ghanbarinia Carpet company, also known as Heritage Carpet, and detail your latest collections?
Ghanbarinia Carpet, also known as Heritage Carpet, has a rich legacy dating back to its establishment in 1841 in Shiraz, Iran. Over the years, we have expanded our presence to encompass 29 countries and operate through 79 outlets worldwide.
Our participation in the Domotex Middle East exhibition in Dubai marks a significant milestone, being our 197th international showcase in the last 27 years. This exhibition, renowned as one of the premier events in the global carpet and flooring sector, holds special significance as it debuts in the UAE.
As a longstanding supporter of Domotex, a prestigious German company, we have exhibited our dedication by presenting a comprehensive showcase at the Dubai event. Our exhibition featured a meticulously curated museum spanning 2,000 square meters, showcasing over 11,600 pieces ranging from the 17th to early 20th centuries.
This expansive collection not only aims to captivate visitors but also serves as an educational resource, particularly for the younger generation, to deepen their understanding of Persian carpets and their historical significance. We extend a warm invitation to all, urging them to visit the Ghanbarinia Museum at the Domotex World Trade Center Dubai UAE, and immerse themselves in the world’s largest collection of antique carpets.
What attributes make Domotex the prime destination for hosting carpet and flooring exhibitions?
Dubai stands as a pivotal center in the Middle East, akin to global metropolises such as Hong Kong, London, and New York. Its accessibility, extensive air travel options, and robust hotel infrastructure position it as a premier hub. As a resident of the UAE for four decades, I’ve witnessed Dubai’s allure firsthand, appreciating its vibrancy and appeal.
What are your ideas and suggestions about developing Persian carpet export globally?
In contemplating the expansion of Persian carpet exports on a global scale, it’s imperative to recognize the rich historical legacy underpinning these artisanal creations. While the precise origins of carpet weaving are debated, artifacts such as the 2,500-year-old carpet housed in the Hermitage Museum underscore Iran’s enduring mastery in this craft. As a stalwart in the industry, we affirm Iran’s unparalleled expertise and commitment to producing high-quality Persian carpets, dismissing any unfounded claims to the contrary.
However, formidable challenges, notably economic sanctions, have impeded the full realization of our export potential. To overcome these barriers, strategic investment in international advertising, guided by a comprehensive five-year plan, is essential. By leveraging our esteemed brand heritage and millennia-old legacy, coupled with refined marketing strategies, we can elevate Iran’s position in the global carpet market.
Moreover, fostering collaborations with industry professionals and stakeholders will facilitate greater market penetration and brand recognition. Through concerted efforts in advertising and strategic planning, we are confident in our ability to enhance Iran’s standing as a preeminent purveyor of Persian carpets on the global stage.
