Jaipur Rugs Unveils the Gulmarg Collection: A Celebration of Kashmiri Heritage at Alserkal Avenue, Dubai
Jaipur Rugs, a global leader in artisanal rug craftsmanship, has unveiled its Gulmarg Collection with a striking visual campaign photographed by acclaimed photographer Ashish Shah. The campaign, set in the snowy landscapes of Gulmarg, Kashmir, blends the region’s timeless charm with Jaipur Rugs’ signature artistry.
Shot at the Highlands Park hotel in Gulmarg, often called the “Klosters of Kashmir,” the collection was showcased in an enchanting setting of snow-covered slopes at an altitude of 13,780 feet. The carpets were rolled out against the pristine white backdrop, celebrating the intricate connection between craftsmanship and nature.
“The Gulmarg Collection reflects our passion for storytelling through design,” said Yogesh Chaudhary, Managing Director of Jaipur Rugs. “This collaboration marries the intricate craftsmanship of Rajasthan with the iconic design heritage of Kashmir, creating pieces that are both culturally rich and artistically unique.”
The campaign marks a significant milestone in Jaipur Rugs’ destination-inspired series, blending the retro charm of Highlands Park’s interiors with the bold patterns and vibrant colors of the rugs. The fusion of Kashmiri and Rajasthani artistry is evident in each piece, embodying India’s diverse design heritage.
Jaipur Rugs invites design enthusiasts to experience the Gulmarg Collection at Alserkal Avenue, Dubai. This exclusive showcase highlights the beauty of handmade rugs, merging traditional motifs with contemporary aesthetics to create timeless masterpieces.
