OBJECT CARPET has intensified its focus on the Middle East, a region renowned for its ambitious architecture and high demand for innovative design. To drive growth in this economically vibrant area, the company has appointed Jalal Abou Chacra as the new Sales Manager for the Middle East. Abou Chacra, who brings extensive experience in sales and project management in the interior design industry, has previously worked with leading commercial suppliers in Dubai.
Abou Chacra expressed his enthusiasm for the role, stating, “The Middle East is known for its architectural ambition, creativity, and high demand for innovative design. I’m excited to contribute to the creation of functional, inspiring workspaces that reflect these values.”
Joining Abou Chacra is Siwar Mezghani, the newly appointed Inside Sales Coordinator for the Middle East. Together, they aim to enhance OBJECT CARPET’s presence and meet the unique needs of the Middle Eastern market, where economic growth and large-scale construction projects provide significant opportunities for the company’s sustainable and cutting-edge carpet solutions.
This expansion aligns with OBJECT CARPET’s global growth strategy, as emphasized by Jan-Willem Kok, Head of Export: “Our goal is to establish OBJECT CARPET as a leading provider of innovative and sustainable carpet solutions worldwide. By building regional expertise and presence, we create the best conditions for sustainable success in new markets.”
With a strengthened regional team and strategic market entry, OBJECT CARPET is well-positioned to serve architects, designers, and project developers across the Middle East, solidifying its role as a reliable partner in innovative carpet solutions.
