Oriental Weavers USA has announced the appointment of Kristen Ritch as vice president of digital strategy & marketing. Ritch, who brings over a decade of experience in the area rug, home décor, and furniture industries, will be instrumental in advancing the company’s digital initiatives.
Ritch’s extensive background includes a recent tenure at Ashley Furniture, where she excelled in account management, marketing, and business strategy. She has a history of driving significant growth in e-commerce sales and enhancing the online presence of the brands she has represented.
“We are thrilled to welcome Kristen to our team,” said Pat Muschamp, Oriental Weavers vice president of sales. “Her proven track record and deep understanding of digital strategy and marketing in our industry make her an invaluable addition. As we expand our digital footprint and enhance customer engagement, Kristen’s leadership will play a pivotal role in driving our objectives forward.”
In her new role, Ritch will be responsible for developing and implementing Oriental Weavers’ digital strategy. Her focus will be on optimizing the company’s online presence, driving e-commerce growth, and strengthening digital marketing efforts. This appointment underscores Oriental Weavers’ commitment to leveraging digital advancements to enhance customer engagement and drive business growth.
