Persian Mashhad Carpet, one of the leading brands in the production of Iranian carpets, relies on authentic artistry and modern technologies to consistently strive for products that meet the highest global standards. This factory, a collective of artists, designers, and specialists in the carpet industry, has, through years of experience and an illustrious track record, secured a unique position in both domestic and international markets and has earned customer satisfaction through its diverse, high-quality products.
Persian Mashhad Carpet:
The Manifestation of Art and Quality in Carpet Production
Persian Mashhad Carpet produces its carpets with precision and passion by using the finest raw materials and cutting-edge technologies. Each carpet, as a unique work of art, reflects the fusion of traditional Iranian artistry with contemporary innovations. Our goal is to offer carpets that, in addition to their beauty and authenticity, fulfill the needs of various global markets.
Export Challenges and Opportunities
On the sidelines of the second edition of the Carpet and Flooring Expo, Dr. Mohsen Sadeqian, the Business Manager of Persian Mashhad Carpet, discussed the export challenges and opportunities in the Turkish market. He emphasized, “Despite the extensive presence of Iranian companies at international exhibitions, export challenges such as currency obligations, internal restrictions, and intense competition in the Turkish market still act as barriers to export growth. While the production of acrylic and polypropylene carpets continues in Iran, with a smaller market worldwide, Turkish competitors—by focusing on producing recycled, low-cost carpets with high standards—have managed to capture a significant share of the market, especially in the polyester carpet sector.”
Analysis of Trends and Marketing Strategies
With the remarkable increase in the prices of Iranian carpets in recent years, manufacturers have had to adapt to shifting consumer tastes. While the younger generation is less inclined to purchase carpets as a primary commodity, older generations remain the main decision-makers in today’s market. Therefore, revising carpet designs and color schemes—such as a return to classic patterns—can play a vital role in enhancing customer satisfaction.
Moreover, participation in international exhibitions like Istanbul provides an excellent opportunity to showcase Iranian products and build business connections in markets such as Turkey, Dubai, China, and Germany. In particular, exhibitions in Dubai, as an export hub without domestic carpet production, offer an ideal platform for expanding exports.
Solutions and Recommendations
To compete effectively in foreign markets, Iranian manufacturers must update their products according to export needs and international demand. A focus on the production of polyester and recycled carpets can increase Iran’s market share. Additionally, the government can reinforce export incentives by revising currency policies and providing facilitation along with supportive subsidies.
Conclusion
Ultimately, success in the Iranian carpet and textile industry requires a blend of investment in research and development, responsiveness to customer needs, and robust government support. Persian Mashhad Carpet, by relying on authentic Iranian artistry and leveraging modern technologies, continues its endeavor to transform Iran into a production and export hub in this field.
