European buyers are increasingly turning their attention to Pakistani handmade carpets following the imposition of additional US tariffs on Indian products, with strong demand observed at Heimtextil in Frankfurt.
Throughout the exhibition, the Pakistani national pavilion remained busy as buyers showed keen interest in traditional carpets distinguished by their rich colours, intricate designs, and craftsmanship. Exhibitors were seen actively unfurling carpets across the halls, concluding deals within minutes and exchanging contacts for follow-up business.
Heimtextil Opens European Gateway for Pakistani Exporters
After refocusing on the US market, Pakistani exporters are now actively targeting Europe, using Heimtextil—the world’s largest home textiles exhibition—as a strategic entry point. Exporters participating in the show reported that the response from European buyers exceeded expectations, positioning handmade Pakistani carpets among the exhibition’s standout attractions.
Industry sources say the new US tariffs on Indian products have revived optimism within Pakistan’s struggling carpet sector. With renewed demand already visible in the US, exporters are now intensifying efforts to establish a strong European presence, supported by Heimtextil’s global reach and timing.
Export Ambitions Revived
Encouraged by the response in Frankfurt, industry representatives have expressed confidence in increasing Pakistan’s carpet exports from their previous peak of USD 350 million to USD 500 million.
For the first time, a dedicated Pakistani carpet pavilion was set up at Heimtextil, featuring 10 companies. Most exhibitors were small exporters, many of whom were directly engaging with European buyers for the first time.
Read more: Pakistan’s Hand-Knitted Carpet Sector Faces Rising Challenges Despite Global Reputation
Pakistan Carpet Manufacturers Association Chairman Mian Atiqur Rehman, who also exhibited at the event, said Pakistan’s return to a major international exhibition after decades was highly encouraging. He noted that Pakistan’s carpet exports had reached USD 350 million by 2000, before declining to around USD 70 million in recent years.
Strong Sales and Fast Deals
Individual exhibitors also reported swift sales. Taj Rugs Weavers Director Shahid Hussain said it was his company’s first participation at Heimtextil, adding that carpets were sold rapidly and well received by European buyers.
Similarly, SRB Enterprises Export Manager Zeeshan Ali said nearly 90% of the company’s carpets were sold within the first two days, attributing the success to the handmade quality and distinctive designs of Pakistani carpets.
The strong showing at Heimtextil signals a potential turning point for Pakistan’s carpet industry, as shifting global trade dynamics open new opportunities in the European market.
