The Export Promotion Council for Handicrafts (EPCH), India’s apex organization for the promotion of handicraft exports, has made a strong debut at the 4th edition of Gifts & Lifestyle Middle East, taking place from 12–14 November 2025 at the Dubai World Trade Centre.
Representing India’s creative craftsmanship and sustainable design, the Indian pavilion — located in Za’abeel Hall 3 — features 10 leading exporters from across India, including Mumbai, Agra, Delhi, Maharashtra, and West Bengal. Exhibitors are presenting a wide range of products such as cotton and jute bags, home décor, stone and marble crafts, interior accessories, and handmade furnishings.
Exploring New Markets and Strengthening Regional Partnerships
Speaking about India’s participation, Mr. Neeraj Khanna, Chairman of EPCH, emphasized that the Council’s goal is to help its members explore emerging markets beyond traditional destinations.
“We are here for the first time to evaluate the Middle Eastern market and understand its potential,” said Mr. Singh. “With 40% of India’s handicraft exports currently going to the U.S., it’s vital that we diversify — and the Middle East, with its booming hospitality and infrastructure sectors, presents a tremendous opportunity.”
He added that the region serves as a gateway to the GCC and MENA markets, offering access to global buyers and investors.
“Dubai has become a hub for international sourcing. Many European companies are setting up their bases here, which makes it a strategic platform for Indian exporters to build long-term partnerships,” he noted.
Sustainability, Authenticity, and Human Touch — The Strength of Indian Handicrafts
Mr. Rajesh Singh, Deputy Director of EPCH, highlighted what sets Indian craftsmanship apart in a competitive global market.
“Unlike mass-produced goods, Indian handicrafts carry the human touch — a reflection of our heritage, design excellence, and ethical manufacturing. Our products are rooted in sustainability, handmade processes, and the use of natural raw materials available across India,” said Mr. Khanna.
He also noted that sustainability has become a defining factor in the global home décor and lifestyle industry:
“Consumers today want products that tell a story — made responsibly, using local resources. This is where India’s strength lies, as we combine creativity with eco-conscious practices.”
Empowering Artisans Through Branding and Digital Innovation
EPCH is also working to strengthen the global presence of Indian artisans and exporters through branding, design development, and digital channels.
“We constantly guide our members to build their own brands,” explained Mr. Singh. “A strong brand creates identity and long-term visibility in international markets. Our motto, ‘Magic of Gift and Hands’, celebrates the handmade essence of Indian products.”
Mr. Khanna further shared that EPCH’s sister concern, India Expo Centre & Mart, has launched an e-commerce platform called Expo Bazaar, connecting artisans directly to international consumers.
“Expo Bazaar allows exporters to sell online and even maintain warehouses abroad, such as in the U.S., to make global delivery easier,” he said. “It’s a major step in digitalizing the Indian handicraft export ecosystem.”
Looking Ahead: IHGF Delhi Fair Spring 2026
EPCH also used its presence in Dubai to promote the 61st edition of the IHGF Delhi Fair (Spring 2026), scheduled for 14–18 October 2026. The upcoming edition will place a special focus on furniture and home décor, with over 700 Indian manufacturers expected to exhibit.
“We invite buyers from the Middle East to visit the IHGF Delhi Fair and explore India’s capabilities in design, furniture, and interior products,” said Mr. Singh. “It’s one of the largest sourcing events in Asia for handcrafted and home décor items.”
Participant List – Indian Companies
1. Ecoline Exim Ltd
Kolkata, West Bengal
sudarshan@ecoline.net.in
www.ecoline.net.in
+91 9830325624
Products: Jute and Cotton Bags
Stand No.: Z3G14
2. Fuleswar Bags LLP
Kolkata, West Bengal
bhitikakejriwal@fuleswarbagcompany.com
www.fuleswarbagcompany.com
+91 9010559211
Products: Jute Cotton Bags, Jute Bags, Jute Baskets, Mats
Stand No.: Z3H17
3. Green Bridge Exports Pvt. Ltd.
Kolkata, West Bengal
sanjib@greenbridge.co.in
www.greenbridge.co.in
+91 9830040157
Products: Jute and Cotton Bags
Stand No.: Z3H19
4. Halos Creations Pvt. Ltd.
Ghaziabad, Uttar Pradesh
abhishekgoyal@haloscreations.in
www.haloscreations.in
+91 8376991690
Products: Wall Décor Items
Stand No.: Z3G16
5. Indus Valley
New Delhi
nitin@indusvalleyindia.in
www.indusvalleyindia.in
+91 9811116593
Products: Leather Bags, Accessories, Cushion Covers, Throws, Rugs, Carpet
Stand No.: Z3G12
6. Jobelle
Mumbai, Maharashtra
info@jobelle.in
www.jobelle.co.in
+91 9820127469
Products: Handwoven Braids, Tassels, Trimmings, Cushion Covers, Table Runners
Stand No.: Z3H11
7. Jobelle Home & Hospitality Pvt. Ltd.
Mumbai, Maharashtra
info@jobelle.in
www.jobelle.co.in
+91 9820127469
Products: Handwoven Braids, Trimmings, Cushion Covers, Table Runners
Stand No.: Z3H13
8. Krafts Palace
Agra, Uttar Pradesh
jain@kraftspalace.in
+91 9579636165
Products: Handmade Handicrafts (Marble, Wood)
Stand No.: Z3G18
9. Ondesk Ventures Pvt. Ltd.
Kolkata, West Bengal
varun@ondesk.in
+91 9837083485
Products: Paper Bags, Wrapping Papers
Stand No.: Z3G20
10. Stitchman Inc
Ahmedabad, Gujarat
devani@stitchmaninc.com
www.stitchmaninc.com
+91 9913501006
Products: Cotton & Canvas Bags
Stand No.: Z3H15
About EPCH
Established in 1986–87, the Export Promotion Council for Handicrafts (EPCH) is a non-profit organization under the Companies Act. It serves as the apex body of handicraft exporters, dedicated to promoting and increasing India’s handicraft exports worldwide while ensuring adherence to international standards, quality, and compliance.
