US-based flooring giant Mohawk Industries has reached a preliminary agreement to acquire Bremworth, a leading New Zealand manufacturer of broadloom wool carpets. The deal, reported by Flooring Square, is still pending shareholder approval and clearance from competition regulators.
Strategic Expansion in the New Zealand Market
Mohawk, which already owns Godfrey Hirst and Feltex in New Zealand, continues to strengthen its foothold in the region’s flooring market. The acquisition of Bremworth would further consolidate Mohawk’s position in the wool carpet segment — a move that could reshape competition within the local and Australian markets.
According to Rob Hewett, Chairman of Bremworth’s Board, the offer represents the most favorable outcome for shareholders following an extensive search for buyers.
“It offers security of value at a significant premium to those who have supported the company in challenging years,” Hewett said in an interview with Radio New Zealand.
Boost for New Zealand Wool and Regional Economies
Hewett also noted that Mohawk’s global scale and financial strength would allow Bremworth to better compete with imported carpets while tapping into new international opportunities. The acquisition could also drive increased demand for New Zealand wool, benefiting local farmers and regional economies.
Regulatory Review Underway
As Mohawk already owns two major competitors in the region, the Australian Competition and Consumer Commission (ACCC) is expected to scrutinize the transaction closely to ensure fair market competition.
If approved, the acquisition is anticipated to be completed during the first half of next year, marking another major step in Mohawk’s international expansion strategy.
