After a careful and meticulous rebranding process and a full redefinition of its visual identity, Newfloor is proud to present its new website.
A completely renewed digital project that combines contemporary design, intuitive navigation, and more accessible content—fully aligned with today’s digital standards and optimized for a smooth experience across all devices, including mobile.
To further enhance usability, several improvements have been implemented:
- improved color contrast and content readability
- verification of keyboard navigation in selected sections
- addition of alternative texts for images and multimedia content
- optimization for mobile devices
Special attention has been given to accessibility and inclusive design. The website has been developed to be usable by the widest possible audience, regardless of physical, sensory, or cognitive abilities, ensuring an equal and barrier-free experience. In this perspective, a clean and linear sans-serif typeface has been chosen to improve readability, reduce visual strain, and facilitate content browsing.
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The restyling goes beyond aesthetics: the entire structure has been redesigned and enriched with new content and dedicated sections. Among the key innovations is the Purchase Guide, an advanced tool developed by the Newfloor team to support users step by step in selecting the most suitable solution for their needs.
The new website is designed to become a true reference point for clients, designers, and professionals, offering a clear, dynamic, and comprehensive space to explore Newfloor’s philosophy, products, and approach.
Available in both Italian and English, the site features a modern and engaging interface, organized into intuitive sections that present the company from every perspective.
Key features include:
- a download area for catalogues, product sheets, and up-to-date technical documentation
- a news section to stay informed about the latest updates
- a dedicated and regularly updated references section showcasing selected Newfloor projects
This is a continuously evolving project, with the goal of making the experience increasingly inclusive, accessible, and interactive—a space open to dialogue with clients and professionals alike.
