In a major step toward circularity in the flooring industry, PureCycle Technologies Inc. has announced a new commercial partnership with Emerald Carpets, a leading trade show carpet manufacturer based in Dalton, Georgia.
Under the agreement, PureCycle will annually supply Emerald with 5 million pounds of PureFive™ recycled polypropylene (PP) resin, which will be integrated into Emerald’s carpet fiber production lines. The collaboration aims to help Emerald not only meet—but exceed—California’s upcoming recycled content requirements for carpet products, set to take effect in 2028.
Beyond raw material supply, the partnership also includes recycling post-use trade show carpets back into high-purity polypropylene pellets. This innovative closed-loop system enables Emerald to manufacture new carpets using their own reclaimed materials—a landmark circular solution in an industry long challenged by material complexity and contamination.
“We are thrilled to partner with PureCycle,” said Tom Boykin, President of Emerald Carpets. “This collaboration aligns with our sustainability mission and provides our customers with durable, high-performance flooring that supports environmental responsibility.”
Initial product trials using PureFive Choice resin—including postconsumer recycled (PCR) content—have shown promising results. The carpets not only met performance standards for demanding event environments but also demonstrated the viability of using recycled PP in fiber manufacturing, a hurdle that traditional mechanical recycling has struggled to overcome.
PureCycle CEO Dustin Olson emphasized the broader industry implications of the deal:
“Partnering with Emerald Carpets marks a significant milestone in advancing circularity within the carpet sector. Our resin provides a drop-in solution to create flooring products that meet both performance and sustainability needs.”
Throughout 2025 and 2026, the companies will continue developing and scaling the recycling and production process at facilities in Dalton, Georgia, and Ironton, Ohio. The initiative is expected to expand beyond the initial 5 million pounds, positioning both companies as sustainability leaders in the global flooring and event services market.
This strategic move responds directly to growing industry and regulatory demand for eco-friendly flooring solutions and reinforces the potential of circular business models in the carpet sector
