In an exclusive interview with MENA Covering, Mr. Aliasgar Poonawala, Founder and Director of Rosetta Flooring, shared his optimistic vision for the flooring industry, highlighting the company’s strategic expansion into the Middle East and its growing commitment to sustainability.
“Domotex has always been the leading flooring show globally—first in Germany, then China, and now it’s back in the Middle East. It makes complete sense,” said Mr. Poonawala during the Domotex Middle East 2025 exhibition. “Being in Dubai, the region’s business hub, brings the right people together. The show might not be large yet, but the quality of visitors is exceptional—relevant industry professionals, real decision-makers.”
Rosetta Flooring, established nearly 30 years ago, has evolved into one of the most respected names in flooring across India and the Middle East, with headquarters in Singapore and active operations spanning the region. The company’s product portfolio includes carpets, carpet tiles, laminate, wooden, and vinyl flooring, all tailored to meet the evolving design and performance needs of commercial and residential spaces.
“We’ve seen strong growth in both the Indian and Middle Eastern markets,” Poonawala said. “That’s why we chose Dubai as our manufacturing base—central location, ease of doing business, and access to fast-growing construction sectors.”
The company’s new Dubai facility has been operational for the past six months and is already delivering results. Equipped with the latest machinery, it marks a major milestone in Rosetta’s journey toward localization and innovation.
Rosetta Flooring is also taking strides in sustainability. Their signature “Infinity Carpet Tiles” feature 100% recycled PU backing, and the company is working on a take-back and recycling program, set to launch in the coming year.
“Every manufacturing company today is talking about sustainability—and so are we,” Poonawala affirmed. “We’re working hard to integrate recycled and recyclable materials into our products, and customers are responding positively. The awareness is growing, and acceptance is increasing on both sides—manufacturers and clients.”
Looking back on decades in the industry, Poonawala reflected on the close-knit nature of the global carpet and flooring community.
“This industry is like a family. We’ve all known each other for decades—whether or not we do business, there’s mutual respect. Events like Domotex are about more than trade; they’re about relationships.”
With strong foundations, strategic investment, and a clear sustainability roadmap, Rosetta Flooring is well-positioned to play a leading role in the future of flooring across the Middle East, India, and beyond.
