French textile flooring specialist Balsan has taken a decisive step forward in digital carpet production with the installation of a new COLARIS digital print line supplied by Zimmer Austria, reinforcing its commitment to innovation, design flexibility, and responsible manufacturing.
Zimmer Austria confirmed it is the digital print line supplier for this newly commissioned setup, highlighting the collaboration as a benchmark project for next-generation carpet printing. The COLARIS system enables Balsan to elevate design precision, accelerate customization, and respond more dynamically to evolving market demands.
At the core of the new line is PRISMA HD, Balsan’s latest high-definition digital carpet printing technology, now fully operational at the company’s factory in the Berry region of France. The system is already being used for the production of Trends 2026 flooring collections, demonstrating how digital technology is reshaping carpet aesthetics and performance.
According to the companies, PRISMA HD delivers several key advantages:
- Ultra-high precision, enabling highly detailed and sharp patterns
- Infinite and perfectly uniform colors, ensuring visual consistency across productions
- Responsible digital printing, with significantly reduced water and energy consumption and a near zero-waste process
- Unlimited customization, allowing designers and specifiers to create endless variations
- Agility and adaptability, shortening development cycles and speeding up time to market
This investment underlines a broader industry shift toward digital carpet printing, where sustainability, flexibility, and design freedom are becoming decisive competitive factors.
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About Balsan
Balsan is a French designer and creator of textile flooring, positioning itself as a comfort designer for modern living and working spaces. The company offers a comprehensive portfolio of carpets, carpet tiles, and planks for both public and private environments, including offices, hotels, residential interiors, educational facilities, leisure venues, religious buildings, and healthcare spaces.
Carpet tiles play a central role in Balsan’s offer for workspaces, combining aesthetic versatility with strong technical performance, particularly in acoustic comfort. In the hospitality sector, Balsan carpets contribute to atmosphere, sound absorption, and overall comfort, whether through refined plain designs or expressive colors and patterns. Across all applications, the brand focuses on creating interiors that deliver comfort, functionality, and a strong visual identity.
With the integration of Zimmer Austria’s COLARIS digital printing technology, Balsan is clearly positioning itself at the forefront of digital transformation in the global carpet and flooring industry—where creativity, sustainability, and speed are increasingly interconnected.
