Belgotex, a leading name in innovative flooring solutions, made a strong impression at Decorex Africa and 100% Design Africa 2025 by presenting not one, but two distinct exhibition stands. This unique approach offered visitors both an immersive brand experience and a practical product showcase.
Speaking about the concept, Lauren Lockhart-Barker explained:
“The unique thing about this year is that we’ve had two stands. That has provided an incredible opportunity to create two different experiences. One was an immersive stand where visitors could interact with flooring in a way they probably never have before. The other was more business-focused, designed for professionals and homeowners looking for solutions for real projects.”
The immersive stand allowed attendees to engage with flooring beyond its traditional function, reimagining textures, colors, and finishes in creative new ways. The business-focused stand highlighted Belgotex’s extensive product portfolio, including:
- Luxury Vinyl Tile (LVT)
- Continuous Vinyl Flooring
- Broadloom Carpet
- Carpet Tile
- Rugs
With a variety of colors, textures, and price points on display, Belgotex demonstrated how its solutions can meet diverse needs—from residential renovations to large-scale commercial projects.
By creating two parallel experiences, Belgotex successfully broadened visitors’ perspectives of what the company can offer, while engaging both the creative imagination and the practical requirements of architects, designers, specifiers, and installers.
The company’s participation reinforced its passion for quality flooring, showing how innovation, versatility, and design excellence remain at the heart of Belgotex’s brand.
