By Behnam Ghasemi, Editor-in-Chief, Kohan Textile Journal
Shanghai, 20 August 2025 – The opening of Intertextile Shanghai Home Textiles – Autumn Edition 2025 marks not only a milestone for China’s home textile industry but also a turning point for Africa and the Middle East, regions that are increasingly positioning themselves at the heart of global textile trade. With 884 exhibitors from 20 countries and regions and more than 35,500 expected visitors, this year’s edition is a testimony to Shanghai’s growing influence as the world’s leading sourcing hub. For Africa and the Middle East, the fair is not just another exhibition – it is a gateway to innovation, collaboration, and future growth.
African and Middle Eastern Buyers Strengthen Global Connectivity
One of the most significant highlights of this edition is the participation of 19 buyer delegations from 23 countries, including important groups from Uganda, Ethiopia, and across the Middle East. Their presence underscores the increasing role of Africa and the Middle East as growth markets for home textiles and flooring. While Asia and Europe remain traditional powerhouses, the demand in emerging regions is driving new business dynamics. For buyers in Africa and the Middle East, Shanghai provides direct access to global suppliers, cutting-edge designs, and sustainable solutions that can transform local industries.
Turkey, Iran, and Egypt Showcase Regional Potential
The strong presence of exhibitors from the Middle East further reinforces the region’s importance. With Turkey represented through its dedicated pavilion, and Iran and Egypt debuting as independent exhibitors, the show highlights the depth of expertise and product diversity these countries bring. From curtain fabrics and carpets to innovative household textiles, Middle Eastern exhibitors are not only showcasing their heritage but also seeking partnerships to expand into international markets. Their participation signals a clear message: the Middle East is no longer just a consumer of global trends but an active contributor to shaping them.
South–South Cooperation and the Sustainability Agenda
Another key dimension for Africa and the Middle East is sustainability and South–South collaboration. Both regions face challenges of water scarcity, resource efficiency, and environmental concerns. Intertextile Shanghai provides a platform where manufacturers, designers, and fibre producers from China can connect with partners from emerging economies to exchange knowledge and explore sustainable practices. Initiatives such as the Econogy Forum and the Future & Textile Zone open the door for cooperation in circular systems, eco-friendly fibres, and AI-driven design. For Africa and the Middle East, aligning with these innovations is not only an opportunity but a necessity to remain competitive in the global textile chain.
A Promising Future for Regional Textile Markets
Looking ahead, the home textiles and flooring markets in Africa and the Middle East are projected to experience steady growth in the next five years, fueled by rising urbanization, hotel and hospitality investments, and a growing middle-class consumer base. Shanghai’s role as a hub for sourcing, design inspiration, and sustainable innovation positions it as an essential destination for companies in these regions. The participation of regional buyers and exhibitors in 2025 underscores that Intertextile Shanghai is more than a trade fair – it is a platform for building the future of textiles across continents.
Conclusion
As the curtains rise on Intertextile Shanghai Home Textiles 2025, the message is clear: Africa and the Middle East are no longer on the sidelines of the global textile industry. With active buyer delegations, strong exhibitor representation, and increasing focus on sustainability, the regions are finding in Shanghai a true partner for growth and transformation.
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