J+J Flooring, a leader in commercial flooring solutions, has enriched its Smolder modular carpet collection with the launch of a new coordinating design, Smoke. This refined expansion brings enhanced luxury and cohesion to interior spaces, combining dramatic texture with high-performance materials.
Inspired by Ancient Craftsmanship
The Smolder design draws inspiration from Shou Sugi Ban, the traditional Japanese technique of preserving wood through charring. This influence is reflected in its wood grain-like highlights created by metallic yarns, which evoke an artisanal, charred aesthetic. Offered in a 12 x 48-inch modular tile, Smolder is available in 10 rich, dramatic colorways.
The new Smoke design complements Smolder with a smaller-scale texture, mimicking flickering embers and fire fragments. Available as a 24 x 24-inch tile in 10 colorways, Smoke adds versatility and dimension to the collection.
Unified Color Palette for Design Harmony
Designers at J+J Flooring intentionally developed complementary colorways across both patterns. While Smolder features deep, dramatic tones, Smoke introduces warm, lighter shades — including golden hues, sand, beige, and taupe — to broaden the palette and support seamless coordination across varied spaces.
“Both of these designs utilize metallic yarn that creates rich patterning and an upscale appearance,” said Laura Holzer, Design Director, Commercial Division. “And the original design inspiration of Shou Sugi Ban for Smolder has grown into a great companion in Smoke.”
Sustainable and Durable Performance
Crafted with Encore BCF Nylon and ColorLoc Plus technology, both Smolder and Smoke offer superior color retention, durability, and performance. The standard Nexus Modular backing includes pre-consumer recycled content and qualifies for J+J’s Reclamation Program, supporting landfill diversion. An alternative Advance Modular backing option is also available, engineered for high performance and free of PVC.
This expansion underscores J+J Flooring’s continued commitment to design excellence and sustainability, delivering refined modular carpet solutions for today’s dynamic commercial environments.
J+J Flooring, a leader in commercial flooring solutions, has enriched its Smolder modular carpet collection with the launch of a new coordinating design, Smoke. This refined expansion brings enhanced luxury and cohesion to interior spaces, combining dramatic texture with high-performance materials.
Inspired by Ancient Craftsmanship
The Smolder design draws inspiration from Shou Sugi Ban, the traditional Japanese technique of preserving wood through charring. This influence is reflected in its wood grain-like highlights created by metallic yarns, which evoke an artisanal, charred aesthetic. Offered in a 12 x 48-inch modular tile, Smolder is available in 10 rich, dramatic colorways.
The new Smoke design complements Smolder with a smaller-scale texture, mimicking flickering embers and fire fragments. Available as a 24 x 24-inch tile in 10 colorways, Smoke adds versatility and dimension to the collection.
Unified Color Palette for Design Harmony
Designers at J+J Flooring intentionally developed complementary colorways across both patterns. While Smolder features deep, dramatic tones, Smoke introduces warm, lighter shades — including golden hues, sand, beige, and taupe — to broaden the palette and support seamless coordination across varied spaces.
“Both of these designs utilize metallic yarn that creates rich patterning and an upscale appearance,” said Laura Holzer, Design Director, Commercial Division. “And the original design inspiration of Shou Sugi Ban for Smolder has grown into a great companion in Smoke.”
Sustainable and Durable Performance
Crafted with Encore BCF Nylon and ColorLoc Plus technology, both Smolder and Smoke offer superior color retention, durability, and performance. The standard Nexus Modular backing includes pre-consumer recycled content and qualifies for J+J’s Reclamation Program, supporting landfill diversion. An alternative Advance Modular backing option is also available, engineered for high performance and free of PVC.
This expansion underscores J+J Flooring’s continued commitment to design excellence and sustainability, delivering refined modular carpet solutions for today’s dynamic commercial environments.




