Mohawk Home is strengthening its presence in the growing doormat category by expanding domestic production and introducing three innovative product lines, responding to consumer demand for eco-friendly materials, durability, and elevated design.
“The doormat market continues to see growth and is driven by consumer awareness of eco-friendly materials while prioritizing product quality and design,” said Bart Hill, senior vice president at Mohawk Home. “Trends point towards a market defined by increased digital sales, product diversity, and advanced functionalities with environmental priorities.”
Three New Constructions Debut at New York Home Fashions Market
- Rugged Entry Mats
A longtime bestseller in commercial and utility spaces, Rugged Entry has been re-engineered for U.S. production. The mats are made using recycled tires and bottles, doubling their weight compared to imported versions while cutting costs by 10%. - Faux Coir / All-Weather Mats
Mohawk Home’s top-selling line for the past three years, Faux Coir mats are made domestically from recycled materials. With the ability to incorporate designs of up to eight colors, these mats outperform imported coir by trapping dirt and moisture more effectively. Unlike natural coir, they resist shedding and fading, ensuring long-lasting performance. - Ever Weave Kitchen-Comfort Mats
Positioned in the premium segment, Ever Weave mats feature woven vinyl fabrics designed to replicate sisal, rattan, and jacquard patterns. Enhanced with half-inch cushion backing and molded edging, they deliver both style and comfort for kitchen spaces.
Domestic Production and Sustainability at the Core
With these new launches, Mohawk Home is underscoring its commitment to sustainable innovation, durability, and design excellence. The company’s expanded domestic capabilities allow it to better serve customers while reducing reliance on imports.
Mohawk Home’s corporate showroom, showcasing the new collections, is located in Manhattan at 125 West 25th Street, between 6th and 7th Avenues.
