Sharadha Terry Products Private Limited (STPPL), known globally for its premium MicroCotton® bath textiles, is expanding into the sustainable rug market with a $1.75 million investment from the Good Fashion Fund (GFF). The funding will support the establishment of a state-of-the-art rug manufacturing unit—Sri Gugan Mills—in Metupalayam, Tamil Nadu.
The new unit, focused on bath and area rugs, marks a major step in STPPL’s diversification strategy. With an annual capacity of 4 million square meters, the facility will produce dope-dyed polyester and cotton bath rugs, and is currently exploring the use of recycled fibers for future collections. The investment includes a high-tech tufting machine and accessories, designed to minimize environmental impact and maximize operational efficiency.
What sets this project apart is its commitment to sustainability. The rugs unit will operate using recycled water, supported by an effluent treatment plant that recovers up to 98% of wastewater. Additionally, the entire production process will eliminate the use of hazardous dyes, further reducing ecological impact.
Powered by 100% renewable energy—a combination of 5.1 MW wind and 10.1 MW solar—STPPL is reinforcing its position as a leader in eco-conscious manufacturing. The new unit is also expected to create over 200 jobs, prioritizing inclusive hiring from surrounding communities.
STPPL introduced its rug line, branded Sharadha Rugs, at Heimtextil Frankfurt 2025, positioning itself as a one-stop destination for premium, sustainable bed and bath products. The company’s long-standing focus on clean energy, closed-loop water systems, and zero chemical discharge practices have earned it certifications such as Made in Green by OEKO-TEX®, GRS, and FSC®.
The Good Fashion Fund’s investment completes its first funding cycle, with STPPL becoming a model for sustainable rug production in India. As GFF prepares to launch its second fund, this partnership exemplifies how sustainability and innovation can power the future of home textiles—one rug at a time.
