Kristiina Lassus has proudly announced that three of its 2024 rug designs—Kiviya, Aboya, and Utami—have been honored with the Green GOOD DESIGN Sustainability Award 2025, recognizing outstanding contributions to environmental stewardship and sustainable design.
Presented by The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies, the Green GOOD DESIGN program celebrates products, services, and initiatives that actively promote a healthier planet. The award acknowledges Lassus’ long-standing commitment to ethical production, environmental responsibility, and timeless artisanal craftsmanship.
Known for embracing traditional techniques and sustainable materials, the Kristiina Lassus collection reflects a design ethos rooted in longevity and low environmental impact. As a certified partner of Label STEP, a non-profit organization promoting fair trade in the handmade carpet industry, Lassus ensures that all rugs are produced under ethical working conditions and through environmentally sound practices.
The Award-Winning Rugs:
- Kiviya
Hand-knotted in Pakistan using hand-spun Afghan wool, Kiviya pays homage to nomadic weaving traditions. Its asymmetrical white and brown pattern highlights the tactile richness and warmth of natural wool.
- Aboya
A sophisticated piece made from hand-spun jute, Aboya is handwoven in India and features a subtle tribal-inspired motif. The rug is reversible, offering two reversed colorways on each side, enhancing its practicality and visual appeal.
- Utami
Crafted in India, Utami is a flat-woven jacquard rug that showcases the beauty of natural jute. Its minimalist design is available in two versions: natural jute and brown, or bleached jute combined with brown, both emphasizing the organic texture of the fiber.
Each piece not only embodies the aesthetic clarity characteristic of Lassus’ designs but also aligns with the growing demand for sustainable luxury in home interiors.
With this award, Kristiina Lassus further cements its reputation as a pioneer in ethical, environmentally conscious design within the global rug industry.
