The Chairperson of the Carpet Training Institute (CTI), Ijaz ur Rehman, has stressed the need to preserve traditional handwoven carpet craftsmanship while simultaneously embracing modern digital technologies, including Artificial Intelligence (AI), to strengthen the industry’s position in global markets.
Speaking at a meeting with manufacturers and exporters of handmade carpets, Rehman emphasized that the expertise and artistry of skilled craftsmen remain the cornerstone of handwoven carpet production. However, he noted that AI-driven technologies can significantly enhance contemporary design development, color coordination, and international market trend analysis.
Protecting Heritage While Driving Innovation
Rehman highlighted that Pakistan’s handmade carpets continue to enjoy a distinctive reputation worldwide. Despite challenging economic conditions, he said industry stakeholders and institutions are making coordinated efforts to sustain and promote the decades-old sector.
He explained that the Carpet Training Institute is expanding its mandate beyond traditional weaving instruction. In addition to hands-on technical training, the institute is equipping trainees with essential digital competencies to help bridge the gap between heritage craftsmanship and modern market demands.
“By combining heritage craftsmanship with innovation and technology, we can safeguard and revitalize this historic industry,” he said.
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Digital Marketing and AI for Market Expansion
Rehman also underscored the importance of strengthening international market outreach through digital marketing strategies. He pointed to the effective use of social media platforms, e-commerce channels, and strategic online branding as critical tools for increasing exports of Pakistani handmade carpets.
He suggested that AI-powered analytics should be utilized to better understand consumer behavior and evolving global preferences. By leveraging data-driven insights, producers can refine designs, adjust product offerings, and enhance competitiveness in international markets.
According to Rehman, adopting AI and digital solutions will not only improve productivity and market positioning but could also create new employment opportunities for skilled artisans by expanding demand and opening access to new export channels.
His remarks reflect a broader industry narrative focused on balancing tradition and innovation as Pakistan’s handmade carpet sector navigates global competition and shifting consumer trends.
