Freeman, a global leader in event services, has announced the launch of GreenStep Aisle Carpet, described as the events industry’s first fully recyclable aisle carpet solution. Developed in partnership with Emerald Carpets, the new product is designed to help event organizers significantly reduce waste while maintaining the durability, efficiency, and premium appearance expected on high-traffic show floors.
A Circular Flooring Solution for Sustainable Event Production
GreenStep Aisle Carpet is produced in a 10-foot-wide format and builds on Freeman’s earlier introduction of the Designer Plus Eco booth carpet. Both products feature a recyclable backing technology that delivers performance parity with traditional event carpeting while lowering environmental impact. The carpets are 100% recyclable and benefit from a lighter-weight construction, which helps reduce transportation-related emissions and ease labor demands during installation.
The initial rollout of GreenStep Aisle Carpet includes three core color options—Black, Tuxedo, and Midnight—with additional colors planned for future release.
Read more: PureCycle to Supply 5 Million Pounds of Recycled Polypropylene to Emerald Carpets Annually
“We are proud to be first to market with a recyclable aisle carpet that meets the realities of event production—high-use durability, efficient installation and transportation, and a premium look—while helping organizers take meaningful steps toward sustainability,” said Anytra Lowe, EVP Client Solutions at Freeman.
By transitioning aisle carpeting to a recyclable backing system, Freeman is enabling a true circular model, allowing used carpet to be diverted from landfill and remanufactured into new products. This shift simplifies sustainability decisions for organizers by offering a responsible alternative for high-traffic areas, which have traditionally been among the most difficult spaces to manage sustainably.
Freeman confirmed that event organizers and venues can request samples or learn more about GreenStep Aisle Carpet as part of its ongoing efforts to advance circular, lower-impact solutions across the global events industry.
