Mohawk has announced the launch of Pur-Ease, a new carpet technology designed to support households where asthma and allergy concerns are a priority. According to the company, SmartStrand Color Wall carpet styles featuring Pur-Ease are the first treated carpets to earn the Asthma & Allergy Friendly Certification, setting a new standard for allergen-reducing flooring solutions.
Probiotic-Based Innovation Reduces Indoor Allergens
Pur-Ease technology incorporates natural probiotics directly into the carpet, enabling continuous reduction of common household allergens such as pet dander, pollen, and dust mite allergens. Mohawk stated that the technology can reduce these allergens by up to 75% compared with untreated carpet, while maintaining its effectiveness over time—even after repeated deep cleanings.
The SmartStrand Color Wall portfolio, now enhanced with Pur-Ease, builds on more than two decades of proven SmartStrand performance. Mohawk noted that the innovation reinforces the brand’s reputation for delivering carpets that are soft, durable, and easy to clean, while adding the benefit of built-in allergen reduction.
Also Read: Mohawk Industries Moves to Acquire New Zealand’s Bremworth Carpet Company
The Asthma & Allergy Friendly Certification is an independent, science-driven program that verifies products meet strict standards for allergen reduction and indoor air quality. Through rigorous testing, the certification confirms that carpets treated with Pur-Ease meaningfully reduce exposure to household allergens and irritants, making them better suited for people with asthma and allergies.
“Innovation has always been at the core of who we are at Mohawk,” said Denise Silbert, vice president of marketing. “Achieving the Asthma & Allergy Friendly Certification for carpet with Pur-Ease reinforces that commitment and brings real, meaningful benefits to the homes of our consumers.”
SmartStrand Color Wall styles featuring Pur-Ease are scheduled to be available at flooring retailers nationwide beginning February 2026.
The Asthma & Allergy Friendly Certification Program is a collaboration between the Asthma and Allergy Foundation of America and Allergy Standards Limited, evaluating products against strict scientific criteria to help consumers choose solutions that contribute to healthier indoor environments.
